Zulily
SEASONAL CAMPAIGNS
Seasonal campaigns give Zulily an opportunity to create visually compelling content that tells the brand’s story and turns everyday items into must-haves for the season. Through lifestyle imagery and concepts curated for the Zulily demographic, the brand narrative becomes elevated and creates special moments for each season, while highlighting relevant products and apparel.
Associate Creative Director
Strategy
Concept
Art Direction
Photo Art Direction
Digital Design
Creative Director: Thig Gishuru
Photographer: Ryan Thatcher
BACK TO SCHOOL - Targeting the customer's nostalgic feelings as they send their kids back to school by pairing class- and curriculum-related copy lines with visuals featuring warm colors and caught moments that feel like a memory.
EASTER + SPRING - Leaning into the warmth of the season through sunny visuals and a bright color palette; the campaign reflects the energy of the spring season.
