Jalune is a clothing company that creates updated loungewear in modern silhouettes and gorgeous fabrics. The lunar symbol served as inspiration for Jalune’s logo. The tagline “A beautiful rest” was created and the brand voice was crafted around the line. The subsequent branding and ecommerce website design followed suit with modern and clean typography. Lifestyle photography was created for the brand with the intention of conveying the softness of the fabrics through images. A full product photo library was created along with lifestyle photographs to be used for website content and promotional materials including a lookbook.