Moderne Pilates is a boutique pilates brand based in Long Beach, CA. The founder was seeking a look that would help her brand stand out in the oversaturated fitness market of Southern California. The design of the logo draws inspiration from the geometric forms of the body as well as the lines and shapes of athletic fields. The bold color blocking in sportswear and subdued hues of vintage sports equipment were the foundation for the brand’s color palette. A full visual identity was developed for use in print materials, digital campaigns, website assets, and promotional apparel.